Modern Travelers Journey
In our previous published post titled Modern Travelers Behaviour, we explained the seven phases that each traveller, no matter their social or economic background, takes to make one new whole journey. Our goal is to help businesses have accurate online presents e
Our goal is to guide every participant/business who takes even a tiny part in that journey to create a dynamic and accurate online presence.
So let’s take every step of the journey separately: Our goal is to help businesses have accurate online presents
Inspiration Our goal is to help businesses have accurate online presents
Inspiration is something very individual, but some guidelines are generally accepted.
Tip: Images: One good image is worth a thousand words. So on your company profile, website, business directory, social media, and other places where your business is featured, you should have professionally produced appealing images catching everyone’s attention.
Create an atmosphere that is not possible to ignore. Our goal is to help businesses have accurate online presents
Make sure your company’s online presents is substantial, appears in many places, give a chance to appear in as many places as possible, but be careful, always professionally present your business. Our goal is to help businesses have accurate online presents
Research Our goal is to help businesses have accurate online presents
At this stage, once again, you will have to be present in as many places as possible, but also to catch the potential traveller attention, you will need to try and explain your services and products in a more detailed way. Our goal is to help businesses have accurate online presents
Tip: Description To keep the attention of a potential customer, you have to provide an easy read and not a too long description of your services. A considerable percentage of people get confused by long and wordy sentences and explanations.
Share links, be present in many legitimate referential places, including your social media accounts.
Planning Our goal is to help businesses have accurate online presents
To attract attention in this phase, we will have to delve deeper into what our presents should contain. For this stage, lovely descriptions and photos are not enough. Responsibility is more complex here. Our goal is to help businesses have accurate online presents
Tip: Market Research – As a product or service provider, you should figure out how to position your business online, and I’m not talking about the technical part, but checking your competition, comparing your offerings and finding the competitive advantage.
This competitive advantage may be in the form of a price, quality differentiation or even added value to your product or service.
II Tip: Price is just one variable. Relevance always beats price. People pay more for things all the time if they think it’s better, or cooler, or represents them more.
Find out what is that, and find a way to present your unique feature to the world. Every business has one!
Validating
The key to succeeding in this phase is to be constant with your offerings. You want your prices, descriptions, and promises to be equally present to all your online media.
For example, if you are a hotel owner, and your social media is claiming your website has the best/lower prices, but you are obliged by your resale partner to have a price parity in place, you have to have the same rate.
To make your claims on Social media correct and no one to be hurt or offended in the process, use your magic. Keep the price parity, but add some extra service, like free late checkout or free room upgrade. Moves like this will bring you closer during the validating process.
Tip: Always keep your promises to the customers.
Booking / Purchasing
In this phase, you need to make that final leap on the road to success. You already have your clients attention, and you want to make their journey an easy one.
To do that, you need a good booking engine or a perfect e-commerce tool implemented on your website.
Tip: There are so many tools available offered by different providers online. You need to check them and pick the easiest to use. Have in mind, put yourself in the customer’s shoes; how much time would you like to spend to finish a task?
Never choose a tool that requires more than four steps. Today customers are picky and like to manage their time on things more important, like family or friends. How to be present at every step of the Modern Travelers Journey?
Tip: Always avoid not necessary pop up, sign up, login if not required. Research shows that 30% of customers are lost if the final process is too long or requires too much personal information to be shared. How to be present at every step of the Modern Travelers Journey?
Travel /Buy
Do not think that your job is over at this phase of the journey. Here you have to prove that everything you promised is accurate and your standards are impeccable. Our goal is to help businesses have accurate online presents
Here you want to engage directly with your customer. First, you have to make sure they remember you and becomes your loyal customer. Then, during their stay at your accommodation or visit your actual store, you try to sign them up for a loyalty program you have created or get their feedback in the form of an online questionnaire. If something is not their preference, you may fix it on the spot. Offer advice, be available and make them feel comfortable at all times.
Tip: Pleasant experience and kindness always go a long way. There are also online tools to serve as a personal concierge service if you do not have the human capacity to cover it all. Ask them to rate you and leave a comment on your social media review pages.
Sharing Our goal is to help businesses have accurate online presents
In this last phase, you have to sit and watch.
After you proved to be a great host, you offered an impeccable service or product, and you sent your guests/customer was on its way, do not think for a minute that your hard work will pass unnoticeable.
People love sharing, especially the good things. So, celebrate your winnings with them.
Tip: And if by any chance, some issues passed unnoticed by you and you receive a nasty comment, do not take it personally, but always respond in a calm, apologetic and professional manner. Remember, good words take you to haven!
There is an easy way to follow your review sites. Fortunately, few companies offer online platforms to track and respond to reviews from only one place. How to be present at every step of the Modern Travelers Journey?
And finally, we are at the end of the journey, but do not relax; it starts again very soon but with other clients or guests.
Shared memories very often serve as inspiration.
For any further information, please do not hesitate to contact us!
We can consult you, offer you easy and fast solutions, and ensure your online presence is just impeccable. .
