Accommodation Digital Marketing Strategies – Part II
Accommodation Digital Marketing Strategies You Should Invest In 2022 – Part II
We recently started exposing ideas and methods in the Accommodation Digital Marketing Strategy in 2022, so let’s continue with more analysis and suggestions in our second article.
Content Marketing through Accommodation Blogging
The use of hotel/accommodation blogging can also help increase bookings without ads. By creating a blog for your accommodation unit or writing guest posts for other hotels, you can capture the attention of potential customers by exploring the surroundings and the additional services your location provides.
There is a tendency to separate hotel SEO from content marketing.
For the customer to choose you to book a room, the content value is crucial to them, and there is probably a science in getting people to trust you via content marketing. It is important to remember that Google evaluates posts differently, even when selling like crazy.
Getting the most out of hotel blogging requires a combination of content marketing and SEO techniques. Content marketing is useless if no one can find and read your post.
Google Ads for the Hospitality Industry
The number of hotels, BnBs, villas and apartments investing in Google Adwords is growing, but many opt not to do so.
You may have tried creating a Google Ads campaign. You can appear on the first page for the keywords you’ve selected within minutes, even though the process seems simple (it isn’t). Accommodation Digital Marketing Strategies – Part II
It doesn’t take long for you to realize what’s truly happening.
- Did you use the right keywords?
- Have you seen the results?
- Which audience did you target?
- What is the correct ratio between AdWords cost and room bookings?
- Have you designed your hotel website for such an endeavour?
- How long should the campaign run?
- Have you spent a ton of money for nothing?
Above are just a few preliminary thoughts when you first contacted Google Adwords. Do you think the effort is worth it?
The answer is a resounding yes. However, even though Hotel SEO is necessary, you won’t see immediate results, especially if you’re a new business, since results may take up to eight months to manifest.
Google Ads can fill the void. A compelling mix of SEO and Pay Per Click advertising is the way to go. But, as with everything else, to create and maintain a successful Google Ad campaign, you need a lot of experience.
If you do it right, you can buy the “golden” keyword 400% less than what your competitors are paying.
Social Media in Accommodation Marketing
There is no need for us to discuss the importance of Social Media in our daily lives.
A solid social media strategy can help you build a more casual relationship with current and potential visitors and further develop your brand. Facebook, Instagram, Twitter, Pinterest, and TikTok continue to be the top social media platforms.
However, investing in paid social media ads is as complicated as Google Ads and any other Pay Per Click advertising.
Through social advertising, profits are proportional to the campaign’s effectiveness. They won’t make a significant impact if they aren’t communicated to the right audience at the right time, at the right price.
Metasearch Engines
Metasearch engines combine the results of many different search engines into one list of results.
Users can view the availability and prices of rooms from various platforms in one list. Metasearch engines such as TripAdvisor, Trivago, and Google Hotel Ads are the most popular.
There is one catch, however. Metasearch engines do not allow potential customers to book directly at your accommodation. Instead, it directs him to your website, an online travel agency, or another platform to book the room.
You need to ensure that your website and the booking engine are correctly designed to complete the sale.
Online Booking Engine
We have left a hotel/accommodation website’s booking engine for the end. So how does this relate to Accommodation Digital Marketing?
In any case, the customer will end up on your booking engine, where they decide if they want to book a room or not.
To be reliable in the client’s eyes, the booking engine you use on your website must be practical, fast, and confident. If the booking engine gives a problematic experience, a client will probably move on to the next accommodation he planned to use.
An online booking engine is much more than that for any accommodation provider:
- Metasearch engines promote it
- It connects to Social Media
- Improve accommodation efficiency
- Manages payments and bookings automatically
- Collects valuable guest data
Those are just a few of the benefits an exceptional booking engine offers, making it vital for your business’s success.
Hotels of all sizes need an online booking engine, especially now, when almost all OTA’s require a commission of up to 20% per booking. You can find a reliable booking engine that requires a one-off payment, set-up charges a small commission, giving you complete control and all the benefits.
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