Europe’s Tourism Sector is evolving rapidly
Europe’s Tourism Sector is evolving rapidly. After being severely hit by the COVID-19 epidemic, the European tourism industry is showing signs of solid recovery and could surpass the pre-pandemic levels by 2023.
How is European tourism faring? In what ways has the sector prepared for this post-pandemic growth acceleration? What new travel experiences are emerging that will dominate the market long term?
CoVID abruptly positioned an end to a thriving industry in Europe.
The COVID-19 outbreak halts global tourism. According to OECD figures, travel accounted for 4.4% of GDP and 6.9 % of employment before the Covid-19 outbreak. WTO statistics indicate that international travel contributed 6.5% to global exports in 2019.
Travel and tourism account for more than 330 million jobs worldwide, or one in ten of all employment, according to the World Travel and Tourism Council (WTTC).
COVID-19 devastates a thriving industry that depends on the free movement of people. As of March 2020, international travel came to a grinding halt, and many countries restricted access to their borders.
According to the World Tourism Organization, international arrivals fell by 70 to 75% in 2020, with 1 billion fewer travellers and 1.1 billion dollars less spent.
In the aftermath of the Covid-19 crisis, tourism will be among the last sectors of the economy to recover lost demand.
Tourism in Europe Changing
Tourism Technologies: Smartphones and Data Targeting. In the wake of its significant shift to Internet usage, the tourism industry is now transforming by 100% mobile players who use data-driven targeting and conversational artificial intelligence to acquire new customers and build loyalty.
Sustainable tourism is gaining popularity in Europe
Travellers are increasingly concerned about their social and environmental footprint, influencing their tourism products. Therefore, tour operators are offering their most attentive clients an alternative to mass consumption by including more responsibly run establishments in their itinerary.
Specialized Tourism Closer to Travelers
Specialized tourism is gaining popularity among travellers by combining pleasure with functionality. Medical tourism is one example which organizes a trip around a particular health intervention.
Photo by Danielle Rice on Unsplash
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