Hospitality Marketing in 2022 – part V
As the pandemic progressed, hospitality marketing strategies changed. Guests and staff interacted less to ensure the utmost safety, thanks to the growth of digital marketing and contactless services. As a result, new trends are emerging, and some changes are here to stay. This article will be the last part of our series of articles on Hospitality Marketing in 2022 – Part V.
So enjoy reading it and learning from it!
Today we will focus on Hospitality marketing trends!
Marketing focused on customer experience
Instead of focusing on products or services, this marketing strategy emphasizes experiences. For example, hotels implement techniques that enhance the guest’s experience during their stay. Guests can feel special and create a memory of a positive experience during their stay if hotels provide upgrades in room selection or leave a care package for them. Also, combine destination offers, like restaurants, attractions, or new experiences, with the stay or restaurant visit. When guests are at the property or interacting with the business, it’s about providing superior quality services and upgrades. Hospitality companies develop long-term relationships with their clients by focusing on the experience aspect.
Synergy is critical here. Many local businesses can create one perfect and attractive package for the guests. Share customers and mutually benefit from it.
Searching by voice
The use of voice search has multiplied as a marketing trend due to technological advancements. Customers can now book hotels or restaurants using voice commands on their smart home devices. Now is the time for hospitality businesses to start monetizing this technology. Hotel rooms can also be equipped with voice prompts to enhance the user experience and attract customers. Guests can book hotel services and learn about nearby attractions by installing smart speakers and smart hubs in their hotel rooms. Voice searches are also faster and more accurate than human searches because they provide up-to-date information. As a result, the hotel will appear like a technology-savvy, advanced brand.
Marketing with influencers
Contact is made with social media influencers in this strategy. Having an online presence will give your hospitality business a marketing message to the audience you are trying to reach. Influencers have built fan followings to influence their audiences’ decisions, which generally consist of specific demographics. It is possible for businesses to collaborate with influencers from travel niches and others to create social media posts, videos, and written content that promotes their properties.
But be very careful here; not all influencers are suitable for all businesses. So be selective when choosing with whom you cooperate. In the past few years, we have seen bad publicity from wrong cooperations and misrepresentations.
Content created by users
In this marketing idea, your business customers create and share content. Video, photo, and review content shared on social media and personal blogs are user-generated. Real customers provide positive feedback, not celebrities or big brands, ensuring a solid user base. As a result, audiences become more trusting of the company and are more likely to buy from it. Using hashtags for your account and promoting your content on Instagram will allow your business to take advantage of this. A visually appealing photo booth can be placed around the property of restaurants and hotels to encourage customers to take pictures and videos.
The personalization of marketing
Delivering promotional content to a specific target audience or individual. By collecting data, automating processes, and analyzing the results, the end goal is to show each client vidual content relevant to them. Records, browsing history, and internal databases are places for collecting data for personalization marketing. As people seek specific needs, services, and interests, such marketing has a higher conversion rate. In addition, different marketing channels have more consistency, whether emails, social media, or website reco
Retargeting
To increase conversion rates, retargeting becomes essential since 81% of website visitors abandon the site before booking a hotel or restaurant. Connecting with users who have interacted with the business and visited the site through retargeting is an excellent way to communicate with them. You can target users with specific marketing messages, such as showing images of the room they were looking at or demonstrating great meals served in restaurants. Businesses use retargeting since they know the user showed some interest and then got distracted and abandoned. While they browse other sites, you can remind them about your product with enticing offers and display ads. In addition to reducing the abandonment rate, a retargeting strategy can increase the number of direct clients.
In addition to reducing the abandonment rate, a retargeting strategy can increase the number of direct clients.
If you have missed some of the previous articles, you can find them at the following link.
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Photo by Shangyou Shi on Unsplash
