Hospitality Marketing in 2022 – part IV
This week’s article discusses a few marketing moves you should focus on in 2022. Firstly, our IV part of the Hospitality Marketing in 2022 will focus on one not-so-exciting technique/action, but very important for every business page and presentation. Maybe a bit boring, but very essential is the part of SEO ( Search Engine Optimization) for every page and every business presentation.
SEO
You must prioritize Search Engine Optimization features to make your business visible on Google and other search engines. A good SEO strategy is essential to appear on the first page of Google, where 90% of all traffic originates. The following tips will help you optimize your site:
- Research keywords
Consider what guests might look for in hospitality businesses on Google (restaurants, hotels, services, products). Create a keyword list that corresponds to your website content and use it. Before implementing them, track their traffic. Analyze the performance of 10 keywords to see if there is any growth.
- Create a Google My Business account for your business
Listing your business here makes it easy for customers to find and access your information. Your company’s details should be detailed and accurate, such as an address, phone number, photos, reviews, a list of relevant amenities, and whatever else you can.
- Use Google Ads
Your company only pays when the ad generates a click to the website. It is a great way to get your business noticed on Google maps and within Google search results. Customers’ requirements are streamlined, and results are tailored to their needs, so referral rates are higher.
- Keep track of happenings
To maintain rankings, it is essential to monitor SEO performance. In addition, it is necessary to monitor and adapt this strategy. You need to track your area’s search and demand trends and then build a strategy for content on the website.
- Produce quality content
To increase conversions, use fresh content and keep updating it. Google loves high-quality content. Make sure your website is visually appealing with high-quality images. Images can be optimized for SEO by attaching keywords. A website’s traffic flow increases when its content appeals to the Google algorithm.
Google Analytics allows you to track data and learn from it. Develop a website optimization strategy based on the aspects of your website that need improvement.
Find and monitor the following information:
- What keywords bring the most traffic to your website?
- View your content’s page views
- Analyze the traffic sources
- Which devices are getting the most traffic?
- What is the most effective traffic source?
SEO is quite complex, and we decided not to go into more detail. Instead, we advise hiring an SEO expert to view your page and guide you to the correct actions needed for success.
And to put a bit more flair to this reading, we guide you to the more visual part of :
Video Marketing
Hospitality marketers are particularly adept at video marketing. Here are some statistics to consider. More than one billion people watch video content on YouTube every month, and more than ten times as many people share video content as other content. More than 80% of people prefer watching a video with content to simply reading it. Approximately 54% of people use videos when choosing hotels to get inspiration for their travel plans. Videos increase your website’s chances of appearing in Google search results by 53%.
It would be best if you did not overlook the opportunity to connect emotionally with potential guests while focusing on appealing visuals. Share your story with beautiful images to drive traffic and attract potential clients. Utilize videos as a powerful storytelling tool to create high-quality content.
To read all of our previous Educational Articles, please follow the link.
Photo by Charles Asselin on Unsplash
