Global Travel Recovery Trends 2022
After extensive research regarding travel trends in 2022, we decided to share the fundamental predictions of a few prominent players in the travel industry. Global Travel Recovery Trends 2022
Type of Travel
According to Expedia: New Travel Destinations are Emerging – travellers are getting ready and planning to take the GOAT (Greatest of All Trips). By data presented by Expedia, more than 40% of their pool survey is getting ready to take that most fabulous trip, spend more and make a lifetime memorable experience.
Amadeus noticed a similar trend, and they called it: Savoring the ‘Now’: Travelers will embrace that trip of a lifetime.
Google predicts that travel in 2022 will be more about people and less about places. Meaning more family and friends reunions are going to be a focus on making those travel plans. Global Travel Recovery Trends 2022
Flexibility
Google and Expedia report that more than 70% of travellers choose their travel providers based on the adaptability and flexibility they offer. As a result, services that offer “Free Cancellation” options, or flexible changes of the duration or even a season, are more likely to win passengers’ trust in 2022. Global Travel Recovery Trends 2022
Safety
According to the Google study, 70% of travellers say a brand’s compliance with COVID safety guidelines is essential when choosing a travel brand.
Travellers who took a big trip in the past year spent 71% of their time researching it on the internet, especially on the country and destinations requirements, health protocols and measures.
2022 will not bring many changes in that matter.
Importance of Culture
According to Google’s data, the importance of culture is also growing as a trend in travel recovery. According to the company’s report in collaboration with Storyline Strategies, 86 % of tourists view “cultural immersion” as an essential factor in their destination selection.
Moreover, 75% of respondents plan to look for their culture and ethnicity information.
Environmental Aspects
Google, Expedia, Amadeus and Hilton group also noted the environmental aspect as a trend that will shape tourism’s recovery.
According to a survey, 50 %of respondents answered that environmental factors are essential for vacation planning.
Last but not least, more than half of those who have booked for a “life moment” or “GOAT” think sustainable and environmentally conscious solutions are of utmost importance to them.
Also, new terms and ways of travel are appearing supporting the ESG efforts, like raising interest in rail travel and philantourism.
We promise to go deeper into those new trends soon.
Tourism Data Year 2022
AI and massive data processing have tremendous potential for application in the tourism industry. Previously used only in experimental environments or as limited travel technology, this will extend its use in 2022, undoubtedly the year of tourism trends.
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