Main pillars of tourism recovery: Digitalization, Sustainability and Innovation
While the global tourism sector has recovered after the covid crisis, the war in Ukraine has once again caused uncertainty. Although travel seems to be recovering, according to GWI data, 49% of consumers plan to increase their tourism spending in 2022. The preferences, demands, and needs of travellers have changed considerably. Read more about the main pillars of tourism recovery: Digitalization, Sustainability and Innovation driving the tourism industry fast forward.
Digitalization
Tourism companies must adapt to this new, uncertain environment in a way that has never been possible before. Technology is a critical ally in helping them to create flexible digital strategies that allow them to continue offering unique, personalized experiences.
Adopting digital strategies today is easier than ever before. With artificial intelligence, contextual targeting and automation, companies can shorten timeframes, streamline processes and adapt strategies in real-time, providing them with a competitive advantage when times are tough.
Taking advantage of the benefits of digitization, experts examine the keys to growing with a flexible, agile strategy in the new era of tourism.
Sustainability
Tourism today is committed to sustainable and personalized practices.
The consumer market has evolved. Today, younger travellers prefer eco-friendly experiences and products that reduce fuel consumption and plastic waste.
A recent study found that 71% of consumers were willing to pay more for sustainable tourism than they did for traditional tourism.
Travellers increasingly seek out personalized experiences and concerns about tourism’s impact on the environment. New and different places are on the minds of consumers who aspire to discover individualized tourism.
Thus, by extracting and evaluating large amounts of data, we become closer to the client’s actual needs, allowing companies to provide services tailored to their requirements. You can call this innovation!
Innovation
How can Big Data and Artificial Intelligence drive the personalization of services?
Through the analysis of billions of data, we can understand the preferences and tastes of consumers and tailor the offer accordingly.
Technology is increasingly a valuable ally for offering enhanced consumer experiences. For example, through virtual reality and IoT (Internet of Things), and for reaching out to potential customers more effectively.
Big Data and artificial intelligence (AI) tools collect vast amounts of relevant and up-to-date information. By processing it automatically, it can deliver valuable insights for brands to develop and optimize strategies.
The travel industry is changing rapidly. Therefore, the market players will need to focus more on bringing relevant experiences to today’s travellers by focusing on personalized and sustainable services.
Think about ways, marketing tools and strategies to make your product available and directed to the right audience.
Follow us for more advice, news and educational materials.
Contact us to book a 30 min consulting session.
Photo by Romain Tordo on Unsplash
