New advertising service for travel advertisers by Snapchat
To help brands create ads that work with their products and services, Snapchat has launched Dynamic Travel Ads. A brand new advertising service for travel advertisers by Snapchat.
As a result, “Snapchatters” who are interested in travel will be served the most relevant ads, which will make them 37% more likely to book a trip, according to the social media platform.
Snapchat says the ads offer advertisers several advantages, including targeting Snapchatters based on their interest in travel and delivering locally relevant campaigns using visitation data.
Success Stories
The company says Etihad’s dynamic ads have reduced flight search costs by fourfold and increased return on advertising spend (ROAS) by 307%, and reduced purchase costs by 76%.”
Etihad’s marketing media lead, Phil Dodwell, describes how the airline was able to “maximize relevance by matching customers to specific destinations, improving performance metrics across the booking funnel.”
According to him, the prospecting solution is the best-in-class catalogue solution for dynamic travel ads on social. We are extremely happy with the results.
Booking.com also reduced its advertising expenses by presenting locally relevant listings based on previously viewed products.
According to Sharon Silverstein, head of U.S. verticals at Snap Inc, “Snapchatters are particularly important to the industry. Many of them are eager and more likely to travel than users of other platforms.”
Further, the company says they have 600 million monthly active users and 332 million daily active users on the platform.
Travel brands have experimented with social platforms to reach millions of users and boost engagement beyond traditional marketing channels.
There have been many travel brands that have developed their media strategies in the past year. Marriott, for example, has partnered with Yahoo to launch a media network that allows advertisers to target Marriott’s audience.
Are the Swiss travel professionals ready to try the new Dynamic Travel Ads from Snapchat?
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Photo by Souvik Banerjee on Unsplash
