Words’ top 10 most visited Travel websites
Words’ top 10 most visited Travel websites. In our lives and in the industry, we have yet to see the effects of the pandemic. However, some changes have already begun to emerge. There is no question that the industry has changed. In the wake of Covid-19, travel websites’ traffic volume has changed. It results in a change in the top 10 most visited travel websites worldwide.
There has been a shift in the variables of success and visits in recent years. Considering that our industry has been severely affected by COVID restrictions and the travel halt, it makes sense. A study published by ThriveMyWay compares the traffic of 2020 with what we have two years later.
Observations came of organic traffic generated from the first month of 2020, just before the restrictions began, until January 2022. They are referring to visits that are independent of advertising. In this way, they aim to measure marketing success without considering their invested publicity.
Using this analysis, we can see how much of an impact the global emergency has had on even the most prominent players in the industry.
Words’ top 10 most visited Travel websites
Unlike in other areas, it is not surprising that the travel sector has seen a noticeable decline in visits. Although many people were at home, they chose to visit other websites. It is no surprise that, if people were unable to travel, they would not visit travel websites.
The differences are striking, however.
Booking, for instance, continues to lead despite losing 10.75% of organic visitors. Fascinating is the case of TripAdvisor, which holds onto its second position despite losing 33.2% of its traffic.
Therefore, not even a pandemic could threaten their throne. However, Uber has been struck (29.52%) among those who have suffered losses. Although not as much as Ryanair, which is last in the table with 47.74% fewer visits. American Airlines has experienced growth of 11.19%, so not all flight portals have been negatively impacted.
The number of concrete reservations is growing.
In addition, Airbnb has managed to record a boost of 12.85%, meaning apartment rentals have recovered faster than hotels. Vrbo, which caters to family vacation rentals, has experienced a 44.70% growth rate. The result is that Expedia takes 5th and 6th place in the top 10.
In addition, Agoda has also grown in January 2022 compared to January 2020. Travel is back on the agenda with a 22.19% increase in visitors. As an interesting side note, the Marriott International website holds the ninth position, with a growth rate of 16.63%. This shows the importance of customer loyalty programs.
Words’ top 10 most visited Travel websites
| WEBSITE | Pre-COVID-19 January 2020 |
Post COVID-19 January 2022 |
Difference (%) | Trend |
| Booking.com | 158,239,803 | 141,221,612 | -10.75 | – |
| Tripadvisor.com | 252,696,961 | 168,754,257 | -33.22 | – |
| Airbnb.com | 17,395,306 | 19,629,820 | 12.85 | + |
| Uber.com | 21,915,856 | 15,445,306 | -29.52 | – |
| Expedia.com | 36,036,056 | 35,312,376 | -2.01 | – |
| Vrbo.com | 6,793,680 | 9,830,367 | 44.7 | + |
| aa.com | 16,703,217 | 18,572,833 | 11.19 | + |
| Agoda.com | 15,600,464 | 19,062,156 | 22.19 | + |
| Marriott.com | 31,615,136 | 38,872,602 | 16.63 | + |
| Ryanair.com | 26,961,852 | 14,091,270 | -47.74 | – |
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