Best Restaurant Marketing Strategies for 2022
Recent years have seen an increase in complexity in the restaurant marketing industry. Read below our suggestions regarding best Marketing restaurant strategies for 2022.
Promoters at restaurants face challenging and exciting tasks for generating new business. Restaurants compete for customers’ attention beyond the location of their restaurants, as people have a dizzying array of options.
We have compiled a list of 20 restaurant marketing strategies and tactics to help you navigate this new marketing reality. Which will present to you gradually, let’s say in 3 or 4 different articles.
Unlike most of the posts about restaurant marketing currently occupying the top of search engine results pages, this one provides you with current ideas and information about your next marketing campaign.
First, here are the ideas we think will have the most impact from the list below:
Now onwards, find our first six suggestions. And if you like them, be alert to our subsequent discoveries.
Links to reservations should be added to Google My Business
Online food searches are increasingly dominated by Google. Skift identified Google’s dominance in local restaurant discovery as a megatrend.
You probably already have a Google Business account, which shows your address, pictures, website link, etc. Then, once you’ve taken advantage of Google’s Open Graph and local discovery, you should start thinking about how GMB can generate additional revenue for you.
It is possible to take reservations directly from your Google My Business page. In addition, there is now an option on Google to add a link to your website or reservation system in a field called ‘reservations’.
You can share this link to make it simple for people to make reservations through your Google profile. This simple technique increases online reservations by 20% in some restaurants.
Plan effective email marketing strategies
Start with the personalized and automated ones.
A restaurant marketing article almost always suggests sending a ‘newsletter’ to increase customers. But because virtually every company uses email marketing, sending a generic email once a month is usually ineffective.
If you know how to use email, it can still be a great marketing channel but remember you are competing for attention with virtually every other brand in the world.
What can you do to stand out? First, you can send a targeted email to the recipient based on their previous interactions with your restaurant.
Compared to someone who dines with you once a week, what would you send to someone who has only come in once in the past three months?
Combining customer data with email marketing automation allows you to create email marketing relevant to your customers.
Consider CRM for restaurants and restaurant automation solutions, such as those provided by Eat App, as a place to begin upgrading your email marketing.
Email birthday reminder
This tactic is similar to the one above but deserves to have its own section. You can’t just leave it out.
For most people, their birthday is the most important dining day of the year. These diners are attractive to restaurants because the parties are usually large and they spend a lot.
A smart restaurant’s marketing strategy focuses on these customers.
Recording your guests’ birthdays is the first step. It is possible to find out over the phone, run surveys, or ask them when they are booking online.
A customer database or CRM is the next step in storing and managing the information.
In the final step, send them a customized email 2 or 3 weeks out from their big day explaining why you have the perfect venue for their event. You could also add a special discount to make the deal more enticing.
Integrate your front-of-house with your website with live chat
Do you remember the last time you visited a website and saw a live chat pop up on the corner?
As live chat technology has advanced, it is fast becoming the most popular way to communicate with clients online. So why not let businesses do the same? You love texting your friends, so why not let them do the same for you?
With direct access to your restaurant and a human touch, your live chat can be operated by your host stand or reservation staff. You can get those all-important bookings from potential guests directly from the chatbox.
Your competitors probably aren’t doing this, but it’s another way to engage diners. Make sure you stand out.
For a free live chat for your website, you can use Google Free Live Chat for Website or even connect your business Facebook account with the chat on your website.
Make use of online reservation platforms.
Platforms for online reservations are pretty much a requirement for restaurant marketing. Monthly, millions of diners are searching for places to eat.
In Switzerland, there are plenty of options. You have to search a bit and know your primary requirements.
Customers can book online through websites and apps provided by these online platforms. Consider taking advantage of reservation discovery platforms as part of your strategy because people find the convenience and ease irresistible.
These services are often included in the marketing budgets of upscale restaurants. As a result, you may benefit from a free reservation if you review these platforms carefully.
In our next articles, we will talk about Instagramable food presentations, customers loyalty, local presents in business directories like ours and many more interesting and useful topics.
Very soon when the Covid restrictions will be lifted, every establishment needs to make the most out of the situation. So follow our advice, and read our News.
Photo by Campaign Creators on Unsplash
